Job Description

We are hiring for a great client in the publishing industry seeking a Marketing Specialist to lead strategic initiatives, enhance brand presence, and drive new revenue opportunities. This is an exciting opportunity on-site in Irvine, CA for a marketing leader who thrives in a fast-paced environment and enjoys developing innovative marketing strategies.

Key Responsibilities

• Develop and implement digital marketing strategies to expand revenue streams, including online directories and new advertising opportunities.
• Design and execute lead-generation initiatives to support sales efforts.
• Create tailored marketing packages for high-value clients and partnerships.
• Oversee all in-house marketing programs, ensuring alignment with business goals.
• Build and manage an email marketing database for targeted outreach and engagement.
• Strengthen social media presence across platforms, including LinkedIn, Facebook, and X (formerly Twitter).
• Oversee content creation for websites, newsletters, email campaigns, and direct mail initiatives.
• Collaborate with sales, development, and management teams to align marketing strategies with company objectives.
• Update and enhance marketing collateral, promotional materials, and annual marketing plans.
• Conduct competitive analysis to refine marketing strategies and position the brand effectively.
• Increase website traffic and engagement through SEO, content marketing, and digital advertising.
• Manage relationships with external partners, vendors, and marketing service providers.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 3-5 years of experience in marketing strategy, digital marketing, or brand management.
• Proficiency in online marketing, database marketing, and SEO best practices.
• Strong writing and content development skills.
• Knowledge of graphic design tools such as Photoshop, Illustrator, and InDesign is a plus.
• Experience with website management, WordPress, and basic HTML preferred.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong analytical skills with the ability to assess and refine marketing strategies.
• Excellent communication, collaboration, and leadership skills.
• Ability to occasionally work evenings or weekends based on project needs.

If you are a results-driven marketing professional eager to make an impact, we’d love to hear from you! Apply today to join a dynamic team in the publishing industry.

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