Job Description

Troy Consulting, a Management Consulting Firm, is seeking a Advertising Campaign Manager for our client, in Redmond, Washington...this opportunity is remote, working PST hours. This is an amazing opportunity to work with a large company and to learn new and exciting things! We offer full medical benefits (health, dental and vision) sick time, PTO and 401K options. Don’t delay, apply today

Qualifications:

• Previous experience with ad trafficking or paid ads experience.
• College degree required.
• Previous experience managing web campaigns or websites and A/B testing is a big plus.
• 3 years of experience with marketing campaign development, preferably in gaming industry.
• 3 years of experience with copywriting/messaging.
• 3 years of experience with project management for marketing campaigns.
• 5+ years in product marketing, product management, paid media, digital merchandising, campaign management, or advertising.
• Strong understanding for developing digital campaigns that includes continuously iterating to drive better performance.
• Outstanding project management and time management.
• Strong communicator and collaboration skills across all aspects of campaign development.
• Analytical mindset for continuous improvement.
• Understanding of subscriptions, entertainment, or technology business.
• Passion for gaming.

Summary:

This role provides the opportunity to work at a large gaming organization on worldwide campaigns shown to millions of gamers.

Lead Digital Marketing campaigns for In-Product for game subscription across all endpoints. In addition, you’ll recommend new campaign ideas, define audience strategy and ongoing testing plans. Drive ongoing testing, measurement, and campaign optimization across campaigns in partnership with Senior Marketing Content Marketing Lead, Analytics and Data Science teams.

Continue to iterate new creative ideas to continue to push acquisition and engagement with core audiences across In-Product surfaces.

Develop a consistent playbook for communicating campaign and creative executions with stakeholders across Digital Marketing and with 1st/3rd party partner teams.

Contribute to the development of the Digital Marketing GTM plans including sharing creative executions and reporting on campaign performance.

Typical Day in the Role:

This is a time of transformation for our console and our digital marketing. As a key leader of our Digital Marketing team, the Digital Marketing Campaign Manager will lead game subscription campaigns across In-Product surfaces including console, pc and mobile experiences. In this role, you will partner closely with Product Marketing on the strategy and execution of campaigns focused on driving game subscription sign-ups, upgrades, engagement and retention

Purpose of the Team:

The purpose of this team is managing marketing campaigns for a large gaming organization across all endpoints including console, mobile, PC, and the cloud. The team manages end product campaigns, working with game partners and event partners, tracking campaigns, building creative aspects, messaging, target audience, and deploying campaigns.

Key projects:

This role will contribute to the marketing campaigns for a large gaming subscription service. The role will work closely with marketers for this service on acquisition and retention of subscribers by developing campaign plans and work on in depth campaign decks in collaboration with design teams. They will then route campaign decks into actions for the production teams to build through Azure DevOps. The role will also support partner management through various meetings, including a few large external partners. The role will not focus heavily on strategy, but a candidate with an open mind that is willing to adjust their strategy to a constantly evolving business may help in future. The role will consist of 33% meetings, 33% heads down, 33% working with development teams.

Responsibilities:

Roadmap, audience, and priority alignment. Additionally, you will provide cross-functional guidance to members of the wider Digital Marketing organization that oversee customer experience, design, campaign execution, operations, experiments, and analytics.

Equal Employment Opportunity

Troy Consulting provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Troy Consulting complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Troy Consulting (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status)

Notice to Recruiters/Headhunters and Staffing Agencies:

It is Troy Consulting’s intent and preference to directly recruit potential job candidates. We do not accept unsolicited third-party agency resumes. Resumes submitted through this website by third party agencies will be considered unsolicited and Troy Consulting will not be obligated to pay a referral fee.

Pay is $6,000-$6,250/monthly.

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